When do you stop blogging?

I initially started this blog because I wanted to show everyone how much I knew about social media. I wanted to show everyone how much I knew because I wanted a job, at a firm, where I could work with this new medium every day. At the time I was working at a PR firm that, I felt, was too slow in adopting social media tools to achieve more for its clients. This blog was like an addendum to my resume — proof, due to my lack of comprehensive social media case studies (I had four good ones), that I knew what I was talking about.

And it worked. I’m working at a different firm today and am content with how things are progressing. So content, in fact, that I haven’t seen the need to post to Tech for PR since early July. The blog’s mission is accomplished.

But.

Since my last posting I’ve had more emails from readers than in the six odd months I’d been regularly updating. You aren’t just asking why I haven’t updated in a while — you want to network. You’re asking me to review your efforts to provide feedback. You’re asking for help with technology.

So I’m back. But with a slightly different mission. I’m still going to talk about great software and tricks that should make life for the average PR professional easier, but I’m also opening the floodgates to your questions. If there’s anything you want to know, get in touch. I’ll publish your question along with my answer — you just have to remember to come back and check.

And I stand firm by my promise (made earlier in the year) to stay away from the heady metaphysical stuff. No “wisdom of the crowds” and “citizen journalist” crap here folks. Just results. Cheers, and see you soon.