Creating HTML emails – why you should, why you shouldn’t

Have you gotten any spam email lately? Is that a dumb question? Hah! So you’ve noticed a few things about your messages. The HTML-laden messages you receive – messages that look like Web-pages – don’t display anymore unless you click a specific button allowing images to be downloaded and shown. As usual, bloggers ended up ruining things for the rest of us because, if someone were to send a legitmate message with embedded pictures, the recipient wouldn’t see them unless they made a conscious effort to do so. Bottom line: Spammers have ruined a perfectly legitamite and persuasive way of getting your point across. But don’t despair, HTML emails are still a valid way of getting your recipients attention — here’s some tips to help you get it done right…